Data Sources

Public signals.
Structured for better sales decisions.

Bullseye analyzes the public-facing online footprint of physicians and practices. We turn visible practice-level evidence into scored targeting intelligence so reps know who is worth calling, why they fit, and what evidence supports the recommendation.

Compliance Posture

We do not need private data to identify commercial fit. We use public-facing practice-level signals only.

What We Use

Visible evidence, not hidden data.

The goal is not to collect more records. The goal is to interpret the public signals that show whether a physician or practice fits a client’s commercial target profile.

Primary

Practice websites

Service lines, procedures, equipment mentions, financing language, location structure, staff mix, and patient-facing positioning.

Public

Physician and practice directories

Specialty, location, affiliations, listed procedures, practice profile details, and public provider context.

Business Profile

Google Business profiles

Locations, category signals, hours, review patterns, patient language, accessibility details, and public business footprint.

Context

Public reviews

Practice model clues, patient experience signals, service mix references, operational friction, and language that can reveal commercial fit.

Registry

NPI registry

Public provider identifiers, taxonomy, practice location, and baseline provider anchoring for deduplication and record structure.

Conditional

Public utilization data

Used only where appropriate and publicly available. The default language remains public-facing physician and practice online footprint.

Compliance Boundary

What we use matters.
What we do not use matters more.

Bullseye is designed around public-facing, practice-level research. We do not need patient data to identify commercial fit. That is the point.

We use

  • Public-facing physician and practice online footprint
  • Practice websites and public directories
  • Google Business profiles and public reviews
  • NPI registry and public provider identifiers
  • Public utilization data where relevant and appropriate

We never use

  • Patient-level data or protected health information
  • Claims files, medical records, or appointment data
  • Portals, EMRs, EHRs, or scheduling systems
  • Login-gated, paywalled, or private systems
  • Private databases presented as public evidence
How It Becomes Intelligence

From public footprint to sales-ready brief.

Bullseye does not simply collect links. We structure signals into a rep-facing intelligence brief with fit rationale, confidence, exclusion logic, and a usable sales hook.

01

Anchor

Start with a physician or practice record, using public identifiers and consistent naming to reduce duplication.

02

Observe

Review public-facing evidence across practice pages, directories, business profiles, and visible service signals.

03

Score

Classify fit using the client ICP, visible signal strength, confidence level, and exclusion risk.

04

Equip

Deliver CRM-import friendly structure with source-backed rationale and a rep-facing sales hook.

Research Principles

No black box. No private data. No inflated confidence.

1

Observable

Every positive signal must be visible, explainable, and tied to a public-facing source or public record.

2

Contextual

A signal means nothing alone. Bullseye evaluates how signals converge around the client’s ICP.

3

Conservative

We do not overstate certainty. Weak signals stay weak. Missing evidence is not treated as proof.

Language Rules

Precise language protects the offer.

Sales teams should describe Bullseye as a public-facing research service. Avoid language that implies private data, guaranteed accuracy, or automated outreach.

Topic
Say this
Not that
Data scope
Public-facing physician and practice online footprint
All available medical data
Cash-pay evidence
Public cash-pay signal identified
Cash-pay confirmed
Accuracy
Observable signals, confidence rated
Guaranteed accurate data
CRM delivery
CRM-import friendly, format confirmed per client
Salesforce-ready
Outcome
Stronger fit signal and better prioritization
Guaranteed conversion
Positioning Line

We do not need private data to tell your reps who is worth calling.

Public-facing signals only
Evidence-backed rationale
Confidence-rated recommendations
CRM-import friendly structure
Get Started

Get 3 scored targets.
See what we see.

Bullseye is a physician targeting research service. Not a dialer, not an outreach tool. We identify which practices are most likely to adopt your product, scored by practice fit, business model, and observable public signals, and deliver that intelligence before your rep makes a single call.

Tell us your ideal client profile. We run the scoring model and deliver up to 3 Bullseye targets, complete with fit rationale, signal evidence, and a rep-facing sales hook.

Your Bullseye Brief request is in.

We have your details. Next step: book your Bullseye Brief so we can lock in your ICP and start the target scan. Your scored targets will be delivered in days, not weeks.

Book My Bullseye Brief →
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No contract. No commitment. One 30-minute ICP call.
Your reps research for hours. We deliver in days.