Physician Targeting Intelligence

Your Reps Are
Researching.
They Should Be Selling.

We don't make calls. We don't send emails. We research, score, and prioritize physician practices so your reps know who to call, why to call them, and what to say when they get there.

Book My Bullseye Brief See a Sample Brief

Not an AI caller. Not an outreach tool. A physician targeting research service.

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Coverage isn't the problem. Conversion is. For a 25-hour selling week, 10 hours of research can consume nearly 40% of available selling time — across medical device, specialty therapeutics, diagnostics, and healthcare services.

The Hidden Cost

Bullseye reduces the
targeting tax.

The issue is not lack of data. The issue is that your reps are paying it in selling time — researching, filtering, and guessing which accounts deserve attention.

The Problem
You already have the data.

Most commercial teams have Definitive, ZoomInfo, or a CRM full of physician records. The data isn't missing. The prioritization is.

The Tax
Your reps are paying it daily.

Every hour spent manually verifying practice fit, cross-referencing equipment signals, and guessing at business models is an hour not spent selling. That's the targeting tax.

The Fix
Pre-scored intelligence before the first call.

Bullseye structures that research before it reaches your rep. They inherit a prioritized list — scored, sourced, with a sales angle already written. No guesswork. No wasted cycles.

We want to show you a better way to prioritize physician targets before your reps waste another cycle.

The Problem

A spreadsheet makes every physician look identical.
Your quota does not.

Traditional databases give you names and NPIs across any specialty. We give you the observable clinical and commercial context that determines whether a conversation is worth having.

The Traditional Database
  • Dr. Sarah M. (OBGYN) NPI only
  • Dr. James R. (OBGYN) NPI only
  • Dr. Priya K. (OBGYN) NPI only
  • Dr. William T. (OBGYN) NPI only
  • Dr. Angela F. (OBGYN) NPI only
  • +2,847 identical rows
Bullseye Intelligence
Dr. Sample Provider
Greenville, SC · 3 locations · Public cash-pay signal identified
Bullseye Score
94/100
High Priority
Cash-Pay SignalVery Strong
Practice FitStrong
Clinical Intent SignalModerate-Strong
IUD insertion signal In-office ultrasound No REI on staff Patient financing
How We're Different

A database tells you who exists.
Bullseye tells you who is worth calling.

Bullseye is a research service, not a software platform. We do the work of identifying, scoring, and prioritizing physician practices — so your reps inherit intelligence, not a list.

Database / List Vendor
Gives coverage
Shows who exists
Leaves reps to research
Provides flat fields
Delivers more records
Bullseye Intelligence
Prioritizes fit
Shows who is worth calling
Gives reps the sales angle
Provides evidence-backed rationale
Delivers better conversations
What We Deliver

Not a dialer. Not an outreach tool.
A targeting research service.

Import-Ready
on Arrival

Structured, deduplicated, and mapped for clean CRM import. Every record is designed to minimize cleanup and manual review so day one is a running start — not a data project.

Rep Time
Concentrated

Your field reps are paid to sell, not act as part-time data analysts. We eliminate the research drag — the 10+ hours a week spent verifying practice fit, business model, and patient mix across any specialty.

Sharper
Target Precision

We build your target list from observable ICP signals — practice model, business structure, clinical workflow, and patient mix. Works across medical device, specialty therapeutics, diagnostics, and healthcare services. No black-box scoring. Every recommendation tied to visible evidence.

Sample Deliverable

This is not a list.
It's an intelligence brief.

Every Bullseye target comes with fit rationale, signal evidence, and a sales hook your reps can use the same day.

Example shown for a fertility-focused medical device ICP. Bullseye can be configured for aesthetics, women's health, neuromodulation, urology, orthopedics, and other specialty provider markets.

Evidence-backed · Every recommendation tied to visible signals
Dr. Sample Provider
Sample Women's Health Practice · Greenville, SC · 3 locations · Solo practitioner
Observable Signals
IUD insertion — publicly listed Pelvic ultrasound — directory confirmed In-office ultrasound equipment No REI on staff Non-mandate state Patient financing listed Markets infertility workups
Rep Sales Hook

"High-dexterity proceduralist in a non-mandate state already using patient financing. Markets infertility workups but lacks an REI — strong fit signal for in-office insemination adoption. Lead with referral capture, not the device."

BULLSEYE SCORE
94
High Priority Target
Cash-Pay SignalVery Strong
Practice FitStrong
Clinical IntentModerate-Strong
Exclusion RiskLow

Sources: CMS utilization data · Healthgrades · Practice website · Google Business · Patient reviews. Confidence ratings reflect the number and quality of independent public signals per dimension.

The Cost of Flat Targeting

Calculate your monthly
targeting gap.

Every hour your reps spend verifying physician fit is an hour they are not selling. Use conservative assumptions based on your own team economics.

Field sales reps4
How many reps are working this market?
Research hours per rep / week10
Example: 10 hrs/week verifying physician fit before first contact
Fully-loaded rep cost / hour$85
Salary + benefits + overhead for a mid-level med device rep
Avg. downstream revenue / converted account$8,000
Value of a converted account over the initial sales cycle
MONTHLY RESEARCH COST BURN
$14,620
Your reps are spending this in labor cost every month doing manual fit research that should already be structured. That is not a research budget — it is a targeting tax.
Reps × Hours/wk × 4.3 weeks172 hrs / mo
At cost per hour$85 / hr
Monthly cost burn$14,620
Est. revenue at risk *$32,000 / mo
Pilot engagements available. Retainers from $5,000 / mo
* Illustrative: assumes one delayed or missed qualified opportunity per rep per month. Actual impact varies.
Common Questions

Answers before
the call.

The questions we hear most from VP-level sales and marketing leaders before their first Bullseye Brief.

How do you validate the data?+
Every record is built from triangulated public sources — practice websites, CMS utilization data, patient directories, and review platforms. We cross-reference signals, not single sources. No black-box scoring. You see what we saw.
My reps already use Definitive Healthcare. Why do I need this?+
Those tools give you a universe. We give you a ranked, scored shortlist with a sales angle per account. Definitive tells you a physician exists. Bullseye tells you whether that physician is worth the call — and exactly why.
How does this work with our Salesforce instance?+
We deliver structured, deduplicated records mapped for clean CRM import. Every target arrives with source evidence attached. Designed to minimize cleanup and manual review. Your team imports and starts outreach on day one.
What happens after the 3 free targets?+
The free Bullseye Brief is a proof-of-methodology engagement. If the targets resonate, we move to a structured pipeline activation retainer. Pilot engagements are available. Monthly activation retainers start at $5,000. No long-term lock-in to start.
How do I justify this to my CFO?+
Start with the calculator on this page — it puts a hard labor cost on your current targeting gap. Then layer in the revenue-at-risk figure. The conversation shifts from vendor spend to targeting infrastructure that pays for itself.
Get Started

Get 3 scored targets.
See what we see.

Bullseye is a physician targeting research service — not a dialer, not an outreach tool. We identify which practices are most likely to adopt your product, scored by practice fit, business model, and observable public signals, and deliver that intelligence before your rep makes a single call.

Tell us your ideal client profile. We run the scoring model and deliver up to 3 Bullseye targets — complete with fit rationale, signal evidence, and a rep-facing sales hook.

Your Bullseye Brief request is in.

We have your details. Next step — book your Bullseye Brief so we can lock in your ICP and start the target scan. Your scored targets will be delivered in days, not weeks.

Book My Bullseye Brief →
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No contract. No commitment. One 30-minute ICP call.
Your reps research for hours. We deliver in days.